APPROACH

Are You Getting the Most from Your Marketing Research?

Are you tired of investing time and budget into studies that fail to fully answer your questions? Are you frustrated with research that does not give your internal clients enough information and insight to truly improve their decisions and results?

In almost every market research study, vital insights remain undiscovered because traditional approaches are static and inflexible, multiple methods and data sources are not used, and research vendors work from a very limited toolkit. At FGI Research, your marketing research does not have to be so limiting.

What If You Could Unlock More Insights from Every Study?

What if, for every study you conduct in the future, you could unlock more and deeper insights? What if you could…

• Significantly improve your questionnaire design by tapping quick polls, social media scans and panel/community voting for initial insights?
• Quickly and cost-effectively answer new questions as they emerge from your market research team or your internal clients?
• Probe specific respondents/segments (using a variety of qualitative and quantitative methods) when you need to better understand their initial feedback?
• Easily combine insights from multiple sources and methods including: qualitative and quantitative data collection, social media, customer behaviors, demographics and custom segmentation?

Today’s Marketing Research Must Follow a Dynamic Approach

FGI Research is pioneering a dynamic approach to marketing research that accomplishes all of this and more. First, we leverage quick polls, social media, and custom panel data before designing your questionnaires. We also consider a wide array of methods and tools for study execution, including custom panels, social media, surveys, and online communities and focus groups. Next, as studies are executed, we look for issues, insights and ideas that may warrant further exploration…and we give our clients options and recommendations to dig deeper. Finally, as a standard part of our analysis and reporting, we combine data from studies, custom panels, customer behaviors, demographics, and existing segmentation.

With continuous quality control and research best practices at the foundation, FGI Research experts use our dynamic approach to deliver insights that truly improve decisions and results.