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To Tweet, or Not to Tweet?
Thursday, September 3rd, 2009Twitter isn’t just a new toy for social networkers. Since its launch, the site has emerged both as an avenue for marketing and as a source for up-to-date data on consumer opinion. While predictions about Twitter’s popularity –or its staying power –remain nebulous, what’s increasingly evident is that it has as many benefits for market researchers as marketers.
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Along with this spike in earning power, women will continue to drive spending across major categories. For anyone in business, this combination of earning and purchasing power begs the question: “What do these women want?” FGI’s leading market researchers have the answer.
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