SEARCH RESULTS
What Should Drive Your Business Decision: Intuition or Insight?
Monday, February 8th, 2010Malcolm Gladwell, in his book, Blink, advises readers to go with their gut when deciding things quickly. As is often the case, a competing viewpoint (and book) has arrived to suggest another approach. In Think Twice, Michael Mauboussin advocates for a more measured approach to decision-making, one relying on facts and analysis. Who is right: my gut or my research?
FGI Research in 2009: A Year of Growth and Innovation
Friday, January 1st, 2010In the midst of 2009’s unprecedented economic meltdown, FGI Research enjoyed a record year of growth and performance. How did we weather the storm? At FGI, we pride ourselves on our client adaptability, innovative research methods, and best practice marketing science. These three things are the key to driving success at our firm, regardless of how favorable –or not –the economic climate may be.
The Future of Market Research?
Monday, September 21st, 2009The market research industry has seen big changes in the last 30 years, including new technology for phone, mail and online surveys. These changes are transforming the face of marketing research. As leaders in the field, we bear the onus of maintaining best practices that have carried us this far while finding new and creative ways to answer clients’ business needs, using all the tools available to turn their research questions into actionable intelligence.
Don’t Go It Alone: Partner with Experts Who Stay Invested in Your Success
Monday, August 3rd, 2009You don’t rent a jeep and a rifle and go on safari without a guide. Why would you start a research project without experts to help you target the right data? In our experience, marketing research tools are maximized when experts are in the trenches, helping clients put them to use. Find out how human experts can guide you on your own research safari.
Innovative Methods Still Need Best Practices
Wednesday, July 29th, 2009The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. At FGI Research, our devotion to best practices helps us avoid costly mistakes and ensures that our work always exceeds expectations.
Social Media Mining Belongs in Your MR Toolbox
Tuesday, July 21st, 2009Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Positive or negative, their voices offer you a potential goldmine of information about your target market. New marketing research tools will help you harness that power.
Online Communities Unlock New Insights
Friday, July 17th, 2009Customers are comfortable meeting in online communities to share their thoughts and ideas. Unlike quantitative studies, participants are free to share ideas and insights that go beyond the structured questionnaires used in surveys. Unlike traditional focus groups, participants are free to express their opinions without being dominated by groupthink. How can you implement this developing technology to suit your research needs?
The Key to Success in a Changing World: Get Radically Close to Your Customers
Wednesday, July 1st, 2009We live during a time of dramatic change, turmoil, risk and opportunity. The only silver bullet for success in today’s hyper-competitive and constantly changing world is to get (and stay) radically close to your customers. As long as you’re listening to your target market, you will always know what they need; as long as you know what they need and can respond, you will retain their business. FGI is here to help you attain that goal.
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