August 28, 2009
We’ve all heard the adage “no news is good news” but is it?
Not today.
If you’re not being discussed online, something’s up. Whether it’s about your latest product, recently published research report, or company, or if it’s positive, neutral, or negative feedback you want to have your fair share of the social media pie. If people are talking about you online then that means you can directly tap into what your customers (and potential customers) are saying about you – with no censorship.
June 29, 2009
Turn on the news and you can see footage from YouTube. Most media outlets not only have websites but corporate blogs, Facebook pages and Twitter presence. As an example of how social media impacts the news, the June 16 coverage of the Iranian election dominated the discussion on Twitter. Twitter, a real time social media platform, is, according to the NY Times, “one of the fastest-growing phenomena on the Internet.” According to data collected by FGI Research on June 28, 2009, 20% of Americans currently have an account with Twitter. Which begs the question: Does Twitter have a big enough credible presence to affect the news?
Consumer Opinion on Social Media
FGI Research has concluded that 51% of Americans believe that Social Media sites, like Twitter, affect the news. National news networks like CNN or FOX news use Twitter regularly to report how the country feels about different topics. Social media is an interactive forum that makes it quick and easy to generate immediate feedback. It is a quick, convenient barometer for the media to interpret the ...
