SEARCH RESULTS
“Loyal” Customers Still Wary of Store-Issued Credit
Wednesday, July 28th, 2010We have all had the experience of checking out at the grocery store, pharmacy, or bookstore, and having the cashier ask whether we are part of the store’s customer rewards program… and if not, whether we want to join. New data from an FGI Research study indicate that over three-quarters of consumers say “yes” to the second question, while only two-fifths want to open store-issued credit cards. The market research experts investigate why there seems to be a discrepancy.
From the “Brick” to the Boutique: Mobile Shopping on the Rise
Friday, February 19th, 2010In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.
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