SEARCH RESULTS
FGI’s Qualitative Research Capabilities Expand
Monday, July 19th, 2010FGI Research has been building custom communities and operating its own online research community, sourced from SmartPanel, for some time. Now we have added a way to integrate social media monitoring into community-based market research. Read about our success in online qualitative research and how the additions to our community will help our success expand.
From the “Brick” to the Boutique: Mobile Shopping on the Rise
Friday, February 19th, 2010In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.
The Future of Market Research?
Monday, September 21st, 2009The market research industry has seen big changes in the last 30 years, including new technology for phone, mail and online surveys. These changes are transforming the face of marketing research. As leaders in the field, we bear the onus of maintaining best practices that have carried us this far while finding new and creative ways to answer clients’ business needs, using all the tools available to turn their research questions into actionable intelligence.
No News is Bad News
Friday, August 28th, 2009The last ten years have seen a growth in social media that no one could possibly have predicted. Facebook, YouTube, MySpace, Twitter… We have entered an era of constant communication, and if you’re not being discussed online, something’s up. Not only should people be talking about you, but for market researchers, the time has come to start listening.
The Effects of Order Bias on Price Elasticity Measurement
Saturday, August 15th, 2009Would you still buy recycled paper products if you knew they would cost extra? What if they were less expensive? Where does commitment to a “green lifestyle” fit in the equation? Recent data from FGI Research measured the potential price impact of including recycled content in paper products. See what we found out.
Innovative Methods Still Need Best Practices
Wednesday, July 29th, 2009The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. At FGI Research, our devotion to best practices helps us avoid costly mistakes and ensures that our work always exceeds expectations.
Social Media Mining Belongs in Your MR Toolbox
Tuesday, July 21st, 2009Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Positive or negative, their voices offer you a potential goldmine of information about your target market. New marketing research tools will help you harness that power.
Online Communities Unlock New Insights
Friday, July 17th, 2009Customers are comfortable meeting in online communities to share their thoughts and ideas. Unlike quantitative studies, participants are free to share ideas and insights that go beyond the structured questionnaires used in surveys. Unlike traditional focus groups, participants are free to express their opinions without being dominated by groupthink. How can you implement this developing technology to suit your research needs?
Custom Panels
Sunday, July 12th, 2009Custom panels (often called proprietary panels or advisory panels) are pre-recruited groups of people which can include customers, prospects or members. Companies and other organizations continuously engage these groups using a wide variety of survey and research methods. FGI Research’s dynamic approach to panels offers marketing research benefits that have made the company a leader in the field.
Don’t Delay: Embrace the Brave New World of Market Research
Sunday, July 5th, 2009Market research continues to change at an unprecedented rate. What is driving this change? Simply put: the intersection of new technologies and new customer behaviors. At FGI, we stay up to speed with the changes by using only the most advanced research methods.
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