online media
January 13, 2011
Data suggests people who listen to music on portable devices or through online media own more music and listen longer.
A recent study on the FGI SmartPanel suggests that using online media and portable devices to listen to music correlates with listening to more music overall. With 43% of respondents saying that they use an iPod or similar mp3 player, that’s a lot of listening. Nevertheless, the same survey indicates that older media, like CDs and radio, retain their edge: 81% of respondents listen to music on the radio, and 61% say they listen to music on CDs. Then again, the data seems to show that those who use portable devices or online media to listen to their music buy more music and consume more hours of audio media per week.
October 13, 2010
53% of consumers have watched TV by streaming content online. FGI delves deeper into their behavior and motivations.
In a survey fielded through SmartPanel™, over half of U.S. consumers said that they had gone online to watch television programming, of one type or another, in the last three months. Over a quarter of these online viewers said that they had watched TV using a web-enabled mobile device. These trends correspond to data that FGI collected on Google Trends, which indicates that the search term “watch tv online,” and related variations, has seen a steady increase in frequency since 2005.
As Internet infrastructure grows and technological capabilities advance, web-users have gained access to an increasing volume and variety of media. This diversified diet of content seems to be breeding a new type of media consumer. However, it bears mentioning that one of the most common reasons why consumers said they watched television content online was because they had missed an episode of a show they usually followed on the TV (70% ...
May 10, 2010
Online content is gaining ground, aided by the release of e-readers like the iPad, and it has hurt some print publications; but others are going strong, and three-quarters of consumers say they don’t want print media to disappear entirely.
Most media leaders concur that print media is floundering. Trends in technology, communication and markets reflect that fact (Steve Jobs just ushered in the next wave of online content readers with Apple’s iPad). An entire genre of journalism seems to have emerged just to cover the decline, not only in print but online. According to the New York Times, sixty-two percent of journalists think the Internet has forever altered their profession’s principles, eroding the standards of good journalism and the relevance of print publications alike. Still, new data from FGI Research indicates that print may yet have an audience. While 67% of consumers surveyed say they see a decline in the use of print versus other types of media to stay informed, 74% say they “would not prefer that online publications eventually replace print publications ...
June 29, 2009
Turn on the news and you can see footage from YouTube. Most media outlets not only have websites but corporate blogs, Facebook pages and Twitter presence. As an example of how social media impacts the news, the June 16 coverage of the Iranian election dominated the discussion on Twitter. Twitter, a real time social media platform, is, according to the NY Times, “one of the fastest-growing phenomena on the Internet.” According to data collected by FGI Research on June 28, 2009, 20% of Americans currently have an account with Twitter. Which begs the question: Does Twitter have a big enough credible presence to affect the news?
Consumer Opinion on Social Media
FGI Research has concluded that 51% of Americans believe that Social Media sites, like Twitter, affect the news. National news networks like CNN or FOX news use Twitter regularly to report how the country feels about different topics. Social media is an interactive forum that makes it quick and easy to generate immediate feedback. It is a quick, convenient barometer for the media to interpret the ...
