SEARCH RESULTS
Twitter Is Growing Quickly, But Does It Reach and Influence Your Target Market?
Monday, January 4th, 2010FGI Research set out to determine the reach and influence of social media’s newest star, Twitter. Using data from our online panel, we found out what kind of audience Twitter serves, what they’re talking about, and how the conversation shapes consumer decisions. Like all social media, Twitter has a lot to teach marketers and market researchers alike.
To Tweet, or Not to Tweet?
Thursday, September 3rd, 2009Twitter isn’t just a new toy for social networkers. Since its launch, the site has emerged both as an avenue for marketing and as a source for up-to-date data on consumer opinion. While predictions about Twitter’s popularity –or its staying power –remain nebulous, what’s increasingly evident is that it has as many benefits for market researchers as marketers.
No News is Bad News
Friday, August 28th, 2009The last ten years have seen a growth in social media that no one could possibly have predicted. Facebook, YouTube, MySpace, Twitter… We have entered an era of constant communication, and if you’re not being discussed online, something’s up. Not only should people be talking about you, but for market researchers, the time has come to start listening.
Social Media Mining Belongs in Your MR Toolbox
Tuesday, July 21st, 2009Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Positive or negative, their voices offer you a potential goldmine of information about your target market. New marketing research tools will help you harness that power.
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