SEARCH RESULTS

From the “Brick” to the Boutique: Mobile Shopping on the Rise

Friday, February 19th, 2010

In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.

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Apple’s iPhone: Technology Trend, or Marketing Monster?

Monday, June 15th, 2009

Smart phone technology is on the tip of everyone’s tongue this summer. On June 8, 2009 Apple kicked off their Worldwide Developers’ Conference. To better understand industry trends, FGI Research programmed and hosted an independent online research study to explore how much influence these conferences, and Apple’s other marketing strategies, have on the brand awareness and purchasing behavior surrounding the iPhone.

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Recent Comments:

• Miquel Montello: I must say I am even more amazed with on-line marketing due to observing the way the the next...
• Laura: the final survey results was exactly what i thought it would be:) i think that in this day and age not only is...
• andy: Nice study results.It is easy to understand.
• Kyle Stroud: Print media will pretty much do like all media types before now that are getting phased out. I believe...
• Erik: There is no doubt that what Brian says is true regarding the quality of the information dropping. Reporters...