SEARCH RESULTS
Store Brands Gain Acceptance and Momentum with Today’s Consumer
Monday, April 12th, 2010Store brands, or private label products, have an unfortunate reputation for being “cheap.” In the past, associations with “generic” or poor quality have threatened private label manufacturers’ market share. However, recent online survey data from FGI Research suggests that consumers actually have confidence in store brands’ quality. As perceptions of store brand quality improve and economic challenges persist, 25% of consumers plan to buy more store brands than ever before. Quality market research will help manufacturers capitalize on that trend.
Twitter Is Growing Quickly, But Does It Reach and Influence Your Target Market?
Monday, January 4th, 2010FGI Research set out to determine the reach and influence of social media’s newest star, Twitter. Using data from our online panel, we found out what kind of audience Twitter serves, what they’re talking about, and how the conversation shapes consumer decisions. Like all social media, Twitter has a lot to teach marketers and market researchers alike.
What Do Women Want?
Friday, November 27th, 2009In terms of household spending, women rule the roost. Advertisers are working twice as hard to hold their attention, and grab market share. The one question that advertiser’s have in common is: What do women want? FGI’s research experts conducted an independent study to answer that question.
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Along with this spike in earning power, women will continue to drive spending across major categories. For anyone in business, this combination of earning and purchasing power begs the question: “What do these women want?” FGI’s leading market researchers have the answer.
Subscribe to RSS »