SEARCH RESULTS
FGI’s Qualitative Research Capabilities Expand
Monday, July 19th, 2010FGI Research has been building custom communities and operating its own online research community, sourced from SmartPanel, for some time. Now we have added a way to integrate social media monitoring into community-based market research. Read about our success in online qualitative research and how the additions to our community will help our success expand.
Online Grocery-Shopping Expands Among Select Demographics
Wednesday, July 7th, 2010Typically, when we hear “online shopping,” our minds don’t leap to purchases like groceries. However, survey data from an indepenent FGI Research study indicate that some consumers are starting to order their groceries online, whether to have them delivered or pick them up in-store. This TrendTruth explores who shops online, what motivates them, and how businesses can capitalize on the trend.
Going Green, Saving Green
Monday, June 7th, 2010As companies worldwide endeavor to rebrand themselves as “environmentally friendly,” and stories about “going green” pervade the news, the cultural emphasis on sustainable living is becoming indisputable. This FGI Research study explores the ways that consumers save electricity in their homes and asks how they feel about Smart Grid. The results show that 9 in 10 think the new technology could save money as well as the environment.
Building a Better (Online) Focus Group
Monday, May 17th, 2010The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight from a subset of your target audience. But with more flexibility, online research communities can capture the same insights that in-person focus groups do –at any time, in real time. Whether your objective is to target a specific set of concerns or to keep a constant eye on customer satisfaction, online qualitative research offers you a range of options and opportunities to see what your target audience is thinking.
Print Media Declines, but is it Dead?
Monday, May 10th, 2010Online content is gaining ground, aided by the release of e-readers like the iPad, and it has hurt some print publications; but others are going strong, and three-quarters of consumers say they don’t want print media to disappear entirely. FGI Research did an independent study to see what print sources have been hardest hit, and why online subscriber fees may not be the ideal solution.
Energizing Market Research with Custom Panels and Online Communities
Wednesday, April 28th, 2010Custom panels and online communities help gas and electric utilities generate better, faster and more cost-effective market research. Learn how insights from innovative research methods propel better decision-making for utilities across the board, and support improvements in their overall performance.
Store Brands Gain Acceptance and Momentum with Today’s Consumer
Monday, April 12th, 2010Store brands, or private label products, have an unfortunate reputation for being “cheap.” In the past, associations with “generic” or poor quality have threatened private label manufacturers’ market share. However, recent online survey data from FGI Research suggests that consumers actually have confidence in store brands’ quality. As perceptions of store brand quality improve and economic challenges persist, 25% of consumers plan to buy more store brands than ever before. Quality market research will help manufacturers capitalize on that trend.
Some Super Bowl Ads Have Sizzle But Lack Staying Power
Monday, March 15th, 2010We may have conducted this research on Super Bowl advertising a little after the fact, but our results produced actionable insights for marketers. We found out not only what advertisements viewers found most entertaining, but which ones consumers could actually remember –and which were most effective in producing intent to buy. Sometimes, as many as 44% of viewers couldn’t even remember who made an ad, much less decide if they wanted to buy the product advertised. Which ads were more successful? Read this TrendTruth to find out.
From the “Brick” to the Boutique: Mobile Shopping on the Rise
Friday, February 19th, 2010In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.
What Should Drive Your Business Decision: Intuition or Insight?
Monday, February 8th, 2010Malcolm Gladwell, in his book, Blink, advises readers to go with their gut when deciding things quickly. As is often the case, a competing viewpoint (and book) has arrived to suggest another approach. In Think Twice, Michael Mauboussin advocates for a more measured approach to decision-making, one relying on facts and analysis. Who is right: my gut or my research?
Making it Work: The Impact of Scarce Job Opportunities on Marriages in the U.S.
Tuesday, October 13th, 2009As the job market continues to decline, FGI Research began questioning the impact of economic recession on married couples and their lifestyles; mainly: was job scarcity causing married couples to have long distance relationships? We turned to our online panel for some insights.
Student Loans have Reached New Heights
Wednesday, September 23rd, 2009According to a recent Wall Street Journal article, student borrowing for college has reached a record high. As students across the nation headed back to school, FGI Research conducted an online panel survey in response to this trend, where respondents who had borrowed money for a higher degree were asked about their experiences.
The Future of Market Research?
Monday, September 21st, 2009The market research industry has seen big changes in the last 30 years, including new technology for phone, mail and online surveys. These changes are transforming the face of marketing research. As leaders in the field, we bear the onus of maintaining best practices that have carried us this far while finding new and creative ways to answer clients’ business needs, using all the tools available to turn their research questions into actionable intelligence.
Do It Yourself: Men and Women Motivated by Different Factors
Tuesday, August 25th, 2009People do do-it-yourself projects for a number of reasons: enjoyment, to learn new skills, to save money. FGI Research, in an effort to understand how homeowners are saving money this year, conducted some independent market research on the subject of DIY projects. What they found out about men and women DIYers might surprise you.
The Effects of Order Bias on Price Elasticity Measurement
Saturday, August 15th, 2009Would you still buy recycled paper products if you knew they would cost extra? What if they were less expensive? Where does commitment to a “green lifestyle” fit in the equation? Recent data from FGI Research measured the potential price impact of including recycled content in paper products. See what we found out.
Cash for Clunkers Aids Auto Makers
Monday, August 3rd, 2009As we have discussed in many other places, social media mining is the wave of the future of marketing research. This month, FGI Research conducted several social media scans on a wide variety of subjects. The insights we uncovered on the Cash for Clunkers program are especially compelling.
Don’t Go It Alone: Partner with Experts Who Stay Invested in Your Success
Monday, August 3rd, 2009You don’t rent a jeep and a rifle and go on safari without a guide. Why would you start a research project without experts to help you target the right data? In our experience, marketing research tools are maximized when experts are in the trenches, helping clients put them to use. Find out how human experts can guide you on your own research safari.
Online Communities Unlock New Insights
Friday, July 17th, 2009Customers are comfortable meeting in online communities to share their thoughts and ideas. Unlike quantitative studies, participants are free to share ideas and insights that go beyond the structured questionnaires used in surveys. Unlike traditional focus groups, participants are free to express their opinions without being dominated by groupthink. How can you implement this developing technology to suit your research needs?
Custom Panels
Sunday, July 12th, 2009Custom panels (often called proprietary panels or advisory panels) are pre-recruited groups of people which can include customers, prospects or members. Companies and other organizations continuously engage these groups using a wide variety of survey and research methods. FGI Research’s dynamic approach to panels offers marketing research benefits that have made the company a leader in the field.
Seniors Unlikely to Retire with Economic Uncertainty
Monday, June 1st, 2009Rising unemployment rates and a financial system marked by chaos in recent months have many US consumers worried about their own personal finances. During the past three months, more than 95,000 people have blogged about their retirement prospects. To gauge the level of concern the average American has about his or her retirement, FGI Research surveyed consumers on SmartPanel, with sobering results.
Subscribe to RSS »