SEARCH RESULTS
Building a Better (Online) Focus Group
Monday, May 17th, 2010The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight from a subset of your target audience. But with more flexibility, online research communities can capture the same insights that in-person focus groups do –at any time, in real time. Whether your objective is to target a specific set of concerns or to keep a constant eye on customer satisfaction, online qualitative research offers you a range of options and opportunities to see what your target audience is thinking.
2010 Census Trends and Implications for Your Marketing Research
Tuesday, October 27th, 20092010 will see a fresh round of census figures, the first to come out since the last census in 2000. The major changes that this census documents, among them the westward and southward migration of jobs, the increasing multiculturalism of the U.S., and the evolution of American family structure, will have an impact on every industry. But what do they mean for marketing research?
Online Research Getting Tested By Big Spenders
Thursday, October 15th, 2009As consumer research continues to migrate from traditional telephone calling and door-to-door surveys to online methods, the validity of online research continues to face the scrutiny of skeptics. Here at FGI, we know the strengths of both methods.
The Future of Market Research?
Monday, September 21st, 2009The market research industry has seen big changes in the last 30 years, including new technology for phone, mail and online surveys. These changes are transforming the face of marketing research. As leaders in the field, we bear the onus of maintaining best practices that have carried us this far while finding new and creative ways to answer clients’ business needs, using all the tools available to turn their research questions into actionable intelligence.
No News is Bad News
Friday, August 28th, 2009The last ten years have seen a growth in social media that no one could possibly have predicted. Facebook, YouTube, MySpace, Twitter… We have entered an era of constant communication, and if you’re not being discussed online, something’s up. Not only should people be talking about you, but for market researchers, the time has come to start listening.
Don’t Delay: Embrace the Brave New World of Market Research
Sunday, July 5th, 2009Market research continues to change at an unprecedented rate. What is driving this change? Simply put: the intersection of new technologies and new customer behaviors. At FGI, we stay up to speed with the changes by using only the most advanced research methods.
The Key to Success in a Changing World: Get Radically Close to Your Customers
Wednesday, July 1st, 2009We live during a time of dramatic change, turmoil, risk and opportunity. The only silver bullet for success in today’s hyper-competitive and constantly changing world is to get (and stay) radically close to your customers. As long as you’re listening to your target market, you will always know what they need; as long as you know what they need and can respond, you will retain their business. FGI is here to help you attain that goal.
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