SEARCH RESULTS
FGI Research in 2009: A Year of Growth and Innovation
Friday, January 1st, 2010In the midst of 2009’s unprecedented economic meltdown, FGI Research enjoyed a record year of growth and performance. How did we weather the storm? At FGI, we pride ourselves on our client adaptability, innovative research methods, and best practice marketing science. These three things are the key to driving success at our firm, regardless of how favorable –or not –the economic climate may be.
Innovative Methods Still Need Best Practices
Wednesday, July 29th, 2009The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. At FGI Research, our devotion to best practices helps us avoid costly mistakes and ensures that our work always exceeds expectations.
Online Communities Unlock New Insights
Friday, July 17th, 2009Customers are comfortable meeting in online communities to share their thoughts and ideas. Unlike quantitative studies, participants are free to share ideas and insights that go beyond the structured questionnaires used in surveys. Unlike traditional focus groups, participants are free to express their opinions without being dominated by groupthink. How can you implement this developing technology to suit your research needs?
Don’t Delay: Embrace the Brave New World of Market Research
Sunday, July 5th, 2009Market research continues to change at an unprecedented rate. What is driving this change? Simply put: the intersection of new technologies and new customer behaviors. At FGI, we stay up to speed with the changes by using only the most advanced research methods.
The Key to Success in a Changing World: Get Radically Close to Your Customers
Wednesday, July 1st, 2009We live during a time of dramatic change, turmoil, risk and opportunity. The only silver bullet for success in today’s hyper-competitive and constantly changing world is to get (and stay) radically close to your customers. As long as you’re listening to your target market, you will always know what they need; as long as you know what they need and can respond, you will retain their business. FGI is here to help you attain that goal.
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