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“Loyal” Customers Still Wary of Store-Issued Credit
Wednesday, July 28th, 2010We have all had the experience of checking out at the grocery store, pharmacy, or bookstore, and having the cashier ask whether we are part of the store’s customer rewards program… and if not, whether we want to join. New data from an FGI Research study indicate that over three-quarters of consumers say “yes” to the second question, while only two-fifths want to open store-issued credit cards. The market research experts investigate why there seems to be a discrepancy.
Social Media makes impact on Global news feeds
Monday, June 29th, 2009Flip through the channels and glance at what cable news is saying, and it should be clear: national news networks like CNN or FOX news use Twitter regularly to report how the country feels about different topics. FGI Research fielded an online panel survey on the subject, and concluded: 51% of Americans believe that Social Media sites, like Twitter, affect the news.
Apple’s iPhone: Technology Trend, or Marketing Monster?
Monday, June 15th, 2009Smart phone technology is on the tip of everyone’s tongue this summer. On June 8, 2009 Apple kicked off their Worldwide Developers’ Conference. To better understand industry trends, FGI Research programmed and hosted an independent online research study to explore how much influence these conferences, and Apple’s other marketing strategies, have on the brand awareness and purchasing behavior surrounding the iPhone.
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