SEARCH RESULTS
Online Grocery-Shopping Expands Among Select Demographics
Wednesday, July 7th, 2010Typically, when we hear “online shopping,” our minds don’t leap to purchases like groceries. However, survey data from an indepenent FGI Research study indicate that some consumers are starting to order their groceries online, whether to have them delivered or pick them up in-store. This TrendTruth explores who shops online, what motivates them, and how businesses can capitalize on the trend.
Store Brands Gain Acceptance and Momentum with Today’s Consumer
Monday, April 12th, 2010Store brands, or private label products, have an unfortunate reputation for being “cheap.” In the past, associations with “generic” or poor quality have threatened private label manufacturers’ market share. However, recent online survey data from FGI Research suggests that consumers actually have confidence in store brands’ quality. As perceptions of store brand quality improve and economic challenges persist, 25% of consumers plan to buy more store brands than ever before. Quality market research will help manufacturers capitalize on that trend.
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