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Going Green, Saving Green

Monday, June 7th, 2010

As companies worldwide endeavor to rebrand themselves as “environmentally friendly,” and stories about “going green” pervade the news, the cultural emphasis on sustainable living is becoming indisputable. This FGI Research study explores the ways that consumers save electricity in their homes and asks how they feel about Smart Grid. The results show that 9 in 10 think the new technology could save money as well as the environment.

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