Do It Yourself: Men and Women Motivated by Different Factors

FGI Research, in an effort to understand how homeowners are saving money this year, conducted an independent study on the subject of DIY projects.  Social media sites are full of information about how to do everything from simple at-home repairs to large DIY upgrades. American consumers reported that using social media sites greatly increased their ability to do DIY projects.  The social media sites they use most frequently include Facebook (29%), YouTube (24%), and personal blogs (15%).

Economic Downturn Causes Uptick in DIY

Of people who do DIY projects regularly, 28% report doing more DIY projects now than they did 12 months ago. The frequency of people doing DIY projects is not only increasing because of the educational opportunities on the internet, but also because of the downturn in the economy.  In fact, 33% of DIYers said that they do more DIY projects specifically because of the down economy.  Furthermore, 58% of people who do DIY regularly said that part of their motivation is expense.