In terms of household spending, women rule the roost. Advertisers are working twice as hard to hold their attention, and grab market share. The one question that advertiser’s have in common is: What do women want? FGI Research recently polled hundreds of women to pose this timeless query with respect to advertising, and the insights we discovered were quite interesting.
While many may quibble about the methods and politics behind the decennial census, it still remains one of the best tools we have for understanding how the consumer landscape is changing and predicting future trends. So, what will the next census say about the great people of these United States? A recent white paper from Ad Age gives us a glimpse of some very important trends. I’ve added some corresponding marketing research questions for your consideration…
1) Go West (or South) Young Man: Jobs (and therefore, people) are quickly migrating South and West: Lower taxes and fewer unions continue to encourage economic growth in the South and West.
As the job market continues to decline, FGI Research began questioning its impact on married couples and their lifestyles. Mainly: was job scarcity causing married couples to have long distance relationships? We turned to our SmartPanel for answers.
Advanced Methods Lend Insight into Demographics
We polled a significant number of respondents who were nationally representative in terms of their demographics using our tested method, known as iGAGE. Our study showed that 10.3% of married couples, with at least one working partner, were in long distance relationships. Of these, 70.83% said that the separation was due to the U.S. economy.
Interestingly, respondents over the age of 30 were much more open to the idea of a long distance relationship than those ages 21-29. Of those who said that they’d be willing to live apart, 86.4% were over age 30. Exploring this further, we discovered that the majority (62.2%) of respondents would only be willing to maintain this type of relationship for less than 3 years. Finally, although 50% women said that they would live in a long distance ...
In an age of rapidly increasing uses for social media, Twitter has emerged as a social network that provides up-to-date data on consumer reactions. While it is still quite uncertain whether or not Twitter will rise to the popularity that Facebook and MySpace have experienced, the site is certainly seeing a vast increase in users month after month. Connecting to customers through sites such as Twitter will be influential in creating relationships and gaining “followers.”
We’ve all heard the adage “no news is good news” but is it?
Not today.
If you’re not being discussed online, something’s up. Whether it’s about your latest product, recently published research report, or company, or if it’s positive, neutral, or negative feedback you want to have your fair share of the social media pie. If people are talking about you online then that means you can directly tap into what your customers (and potential customers) are saying about you – with no censorship.
