SEARCH RESULTS
“Loyal” Customers Still Wary of Store-Issued Credit
Wednesday, July 28th, 2010We have all had the experience of checking out at the grocery store, pharmacy, or bookstore, and having the cashier ask whether we are part of the store’s customer rewards program… and if not, whether we want to join. New data from an FGI Research study indicate that over three-quarters of consumers say “yes” to the second question, while only two-fifths want to open store-issued credit cards. The market research experts investigate why there seems to be a discrepancy.
Online Grocery-Shopping Expands Among Select Demographics
Wednesday, July 7th, 2010Typically, when we hear “online shopping,” our minds don’t leap to purchases like groceries. However, survey data from an indepenent FGI Research study indicate that some consumers are starting to order their groceries online, whether to have them delivered or pick them up in-store. This TrendTruth explores who shops online, what motivates them, and how businesses can capitalize on the trend.
Going Green, Saving Green
Monday, June 7th, 2010As companies worldwide endeavor to rebrand themselves as “environmentally friendly,” and stories about “going green” pervade the news, the cultural emphasis on sustainable living is becoming indisputable. This FGI Research study explores the ways that consumers save electricity in their homes and asks how they feel about Smart Grid. The results show that 9 in 10 think the new technology could save money as well as the environment.
Store Brands Gain Acceptance and Momentum with Today’s Consumer
Monday, April 12th, 2010Store brands, or private label products, have an unfortunate reputation for being “cheap.” In the past, associations with “generic” or poor quality have threatened private label manufacturers’ market share. However, recent online survey data from FGI Research suggests that consumers actually have confidence in store brands’ quality. As perceptions of store brand quality improve and economic challenges persist, 25% of consumers plan to buy more store brands than ever before. Quality market research will help manufacturers capitalize on that trend.
From the “Brick” to the Boutique: Mobile Shopping on the Rise
Friday, February 19th, 2010In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.
What Do Women Want?
Friday, November 27th, 2009In terms of household spending, women rule the roost. Advertisers are working twice as hard to hold their attention, and grab market share. The one question that advertiser’s have in common is: What do women want? FGI’s research experts conducted an independent study to answer that question.
Making it Work: The Impact of Scarce Job Opportunities on Marriages in the U.S.
Tuesday, October 13th, 2009As the job market continues to decline, FGI Research began questioning the impact of economic recession on married couples and their lifestyles; mainly: was job scarcity causing married couples to have long distance relationships? We turned to our online panel for some insights.
To Tweet, or Not to Tweet?
Thursday, September 3rd, 2009Twitter isn’t just a new toy for social networkers. Since its launch, the site has emerged both as an avenue for marketing and as a source for up-to-date data on consumer opinion. While predictions about Twitter’s popularity –or its staying power –remain nebulous, what’s increasingly evident is that it has as many benefits for market researchers as marketers.
No News is Bad News
Friday, August 28th, 2009The last ten years have seen a growth in social media that no one could possibly have predicted. Facebook, YouTube, MySpace, Twitter… We have entered an era of constant communication, and if you’re not being discussed online, something’s up. Not only should people be talking about you, but for market researchers, the time has come to start listening.
Do It Yourself: Men and Women Motivated by Different Factors
Tuesday, August 25th, 2009People do do-it-yourself projects for a number of reasons: enjoyment, to learn new skills, to save money. FGI Research, in an effort to understand how homeowners are saving money this year, conducted some independent market research on the subject of DIY projects. What they found out about men and women DIYers might surprise you.
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Along with this spike in earning power, women will continue to drive spending across major categories. For anyone in business, this combination of earning and purchasing power begs the question: “What do these women want?” FGI’s leading market researchers have the answer.
The Effects of Order Bias on Price Elasticity Measurement
Saturday, August 15th, 2009Would you still buy recycled paper products if you knew they would cost extra? What if they were less expensive? Where does commitment to a “green lifestyle” fit in the equation? Recent data from FGI Research measured the potential price impact of including recycled content in paper products. See what we found out.
Cash for Clunkers Aids Auto Makers
Monday, August 3rd, 2009As we have discussed in many other places, social media mining is the wave of the future of marketing research. This month, FGI Research conducted several social media scans on a wide variety of subjects. The insights we uncovered on the Cash for Clunkers program are especially compelling.
Seniors Unlikely to Retire with Economic Uncertainty
Monday, June 1st, 2009Rising unemployment rates and a financial system marked by chaos in recent months have many US consumers worried about their own personal finances. During the past three months, more than 95,000 people have blogged about their retirement prospects. To gauge the level of concern the average American has about his or her retirement, FGI Research surveyed consumers on SmartPanel, with sobering results.
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