consumer behavior
January 13, 2011
Data suggests people who listen to music on portable devices or through online media own more music and listen longer.
A recent study on the FGI SmartPanel suggests that using online media and portable devices to listen to music correlates with listening to more music overall. With 43% of respondents saying that they use an iPod or similar mp3 player, that’s a lot of listening. Nevertheless, the same survey indicates that older media, like CDs and radio, retain their edge: 81% of respondents listen to music on the radio, and 61% say they listen to music on CDs. Then again, the data seems to show that those who use portable devices or online media to listen to their music buy more music and consume more hours of audio media per week.
October 13, 2010
53% of consumers have watched TV by streaming content online. FGI delves deeper into their behavior and motivations.
In a survey fielded through SmartPanel™, over half of U.S. consumers said that they had gone online to watch television programming, of one type or another, in the last three months. Over a quarter of these online viewers said that they had watched TV using a web-enabled mobile device. These trends correspond to data that FGI collected on Google Trends, which indicates that the search term “watch tv online,” and related variations, has seen a steady increase in frequency since 2005.
As Internet infrastructure grows and technological capabilities advance, web-users have gained access to an increasing volume and variety of media. This diversified diet of content seems to be breeding a new type of media consumer. However, it bears mentioning that one of the most common reasons why consumers said they watched television content online was because they had missed an episode of a show they usually followed on the TV (70% ...
May 10, 2010
Online content is gaining ground, aided by the release of e-readers like the iPad, and it has hurt some print publications; but others are going strong, and three-quarters of consumers say they don’t want print media to disappear entirely.
Most media leaders concur that print media is floundering. Trends in technology, communication and markets reflect that fact (Steve Jobs just ushered in the next wave of online content readers with Apple’s iPad). An entire genre of journalism seems to have emerged just to cover the decline, not only in print but online. According to the New York Times, sixty-two percent of journalists think the Internet has forever altered their profession’s principles, eroding the standards of good journalism and the relevance of print publications alike. Still, new data from FGI Research indicates that print may yet have an audience. While 67% of consumers surveyed say they see a decline in the use of print versus other types of media to stay informed, 74% say they “would not prefer that online publications eventually replace print publications ...
April 12, 2010
As perceptions of quality improve and economic challenges persist, 25% of consumers plan to buy more store brands.
Popular association with poor quality and “looking cheap” have often kept store brands (private label products) from enjoying broad acceptance and sustained market share. There is even a lingering perception among some consumers that “store brands” equate to “generics,” an antiquated association to be sure. Yet store brands also have a universal reputation for saving consumers money. Data from a recent FGI study shows that 97% of US consumers believe “store brands cost less than national brands.”
Our findings suggest that consumers are poised to expand their purchases of store brands. Not only do a third of those surveyed buy more store brands than they did a year ago, but 1 in 4 plans to increase his or her store brand purchases in the future. As this CBS report reveals, even brand loyalists are open to switching to store brands, especially when the perceived quality is as good as, or better than, the national brand.
February 19, 2010
A study by FGI Research shows that over 30% of consumers polled shop online using mobile devices. Phones, it seems, do a lot more than help users keep in touch with friends. A bit of history shows how far mobile has come since the technology emerged.
From the Brick…
In 1984, Motorola unveiled the first cellular phone: nicknamed “the brick,” it weighed two pounds, offered a half-hour of talk time per battery charge and sold for $3,995. In twenty-six years, mobile technology has transformed at warp speed. Not only are most devices the size of matchbooks, but phones are inexpensive and readily available. Some boast a battery life of up to a week, and features like games, unlimited texts, and Internet are standard. Through texting, many companies have found a new avenue for marketing to consumers. Some users have even started to shop online –with their phones. FGI turned to SmartPanel to get insight in this trend.
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