SEARCH RESULTS
Some Super Bowl Ads Have Sizzle But Lack Staying Power
Monday, March 15th, 2010We may have conducted this research on Super Bowl advertising a little after the fact, but our results produced actionable insights for marketers. We found out not only what advertisements viewers found most entertaining, but which ones consumers could actually remember –and which were most effective in producing intent to buy. Sometimes, as many as 44% of viewers couldn’t even remember who made an ad, much less decide if they wanted to buy the product advertised. Which ads were more successful? Read this TrendTruth to find out.
What Do Women Want?
Friday, November 27th, 2009In terms of household spending, women rule the roost. Advertisers are working twice as hard to hold their attention, and grab market share. The one question that advertiser’s have in common is: What do women want? FGI’s research experts conducted an independent study to answer that question.
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Along with this spike in earning power, women will continue to drive spending across major categories. For anyone in business, this combination of earning and purchasing power begs the question: “What do these women want?” FGI’s leading market researchers have the answer.
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