2010 Census Trends and Implications for Your Marketing Research
October 27, 2009
While many may quibble about the methods and politics behind the decennial census, it still remains one of the best tools we have for understanding how the consumer landscape is changing and predicting future trends. So, what will the next census say about the great people of these United States? A recent white paper from Ad Age gives us a glimpse of some very important trends. I’ve added some corresponding marketing research questions for your consideration…
1) Go West (or South) Young Man: Jobs (and therefore, people) are quickly migrating South and West: Lower taxes and fewer unions continue to encourage economic growth in the South and West.
