Flexible data collection for advanced marketing insight.
Sometimes, your market research requires data from multiple sources. Maybe your target demographic isn’t online, maybe you’re worried about reaching customers whose homes lack landlines, or maybe you want to recruit the same targets to both a focus group and a survey.
Mixed mode optimization helps you reach everyone in your audience, with all of the quality and full-service support that you expect, and without adding headcount, inflating costs, or confounding the research process. You can count on FGI Research to provide the ideal mixture of modes to collect the data you need. Our menu of data-collection platforms includes:
- Telephone Interviews
- Cell-phone Interviews
- Online Surveys
- Online Focus Groups
- Online Communities
Clients tell us that, when they encounter a challenge in their research, they know they can count on us to help them overcome it –and they know we won’t sacrifice value, data quality or service in order to do so. Multi-modal research has enabled our clients to:
- Minimize budget constraints by converting from one mode to another.
- Reach more people, more easily, as they combine data from multiple modes.
- Integrate qualitative and quantitative data to expand their perspective.
We have helped clients solve a range of challenges unique to their respective circumstances, and we have done it all because of our dedication to service and customization. At FGI Research, we take the term “full service” seriously and never apply a canned approach to any project. Whatever your research requires, we do what it takes to make sure your study is successful.
We want to help you succeed. To learn more about our offerings, or to get personalized advice about your market, contact a representative today.
Mail Studies
Another service that FGI provides, even in a world where tech-savvy research methods dominate, is traditional mail surveys. We recognize that tried-and-true methods still have a place, and we continue to offer those services to clients who need them. Neither do we overlook the values of service, customization and quality that drive the rest of our research offerings. To learn more about your mail-based survey options, contact an FGI team member, and we can offer you an assessment of your needs.
