Track online discussion about your brand using social media monitoring.
Whereas social media mining might offer you a “snapshot” of online sentiment and discussion about your brand, social media monitoring for market research enables you to track your performance over time. The FGI Research solution offers the following functionalities.
- Collects user-generated content from over 30 search engines, including news, blogs, and social networking sites such as Facebook, Twitter and YouTube.
- Creates a profile of your brand: where consumers talk about you, how often, and what they say.
- Asks a human being, not a tool, to manually score and analyze posts about your brand or product for a variety of custom metrics.
- Generates a comprehensive report, complete with data, user profile information, and links to the posts we scored.
You can do more than one study over a period of time to track how sentiment and other metrics fluctuate on social media. Understanding the online perception of your brand “in the moment” has its benefits, especially when it comes to enhancing existing market research. However, tracking discussion over time can help you respond to consumer feedback as it gets posted. Not only can you pinpoint unmet needs, previously-unknown problems, and areas that require deeper research, but you can respond to any of these challenges quickly. Your added speed translates to a serious competitive edge.
How you benefit:
- Identify unmet needs so you can enhance your service and, as a result, customer loyalty.
- Manage your brand more effectively as you keep an eye on what goes on online.
- Refine and enhance existing research studies.
Stay ahead of the competition, and your customers, online. To explore your opportunities, contact an FGI Research representative.
