Mine user-generated content for data to enhance your market research.

In this day and age, it’s a given: consumers are discussing your brand on social media. But just what are they saying? Innovative marketing research applications help you answer that question with a degree of certainty. As part of a full-service approach, FGI Research can mine and index a sample of content from social media to produce a range of 100% customized metrics.

Our solution…

• Collects user-generated content from over 30 search engines, including news, blogs, and social networking sites such as Facebook, Twitter and YouTube.
• Creates a profile of your brand: where consumers talk about you, how often, and what they say. This profile can be used to assess the feasibility of a full social media scan.
• Asks a human being, not a cookie-cutter A.I. tool, to manually score and analyze posts about your brand or product for a variety of custom metrics.
• Generates a comprehensive report, complete with data, user profile information, and links to the posts we scored.

FGI Research offers this application as part of a complete research process. If your business encounters a challenging dilemma, you can start with a social media scan to help you identify the right direction for a quantitative or qualitative study. On the other hand, you could do a social media scan after your study is complete to generate a point of comparison for your results. The applications and benefits for a social media scan are diverse, but it is of greatest benefit to you when you combine it with market research methods that have served you well in the past.

How you benefit:

• Identify new areas for research to inform fresh business strategy.
• Refine your research to target current challenges more directly.
• Respond more quickly to feedback that your customers are posting about you on social media.

Get a new perspective on your research. To explore your options, contact a representative for a complimentary needs assessment.