SOCIAL MEDIA

• Overview
• Advantages
• Web Monitoring
• Proof

With FGI Research’s Social Media Mining solution, you gain real-time insight into the consumer opinions and perceptions of your company, brand, products, services and competitors that will guide your future marketing strategies, messaging and overall business planning. By integrating Social Media Mining into your marketing research you can…

• Discover what consumers are saying about you
• Gauge public opinion on the strengths and weaknesses of your competitors
• Measure the effectiveness of a major marketing campaign or product launch
• Measure demand and understand preferences about emerging products or services
• Spot consumer trends in your industry
• Identify the most powerful influencers, evangelists and critics

Be the First to Know the Trends vs. the Truth

Using keywords associated with your brand, we continuously scan social media for emerging trends, issues, ideas, opinions, opportunities and threats. We alert you to the most important discoveries and make recommendations for how to use the new insights in current decisions and future research. More importantly, we test emerging trends using quantitative methods in order to determine the true opinions of your target audience (population). In this way, FGI Research helps you quickly identify the most important trends that deserve your attention.

Improve Every Study and Every Decision

Social Media Mining can have a powerful impact on every study. It can be used to improve questionnaire design, better prepare for private online communities and focus groups, drill down into challenging issues and new insights, and more. Social Media Mining results are easily integrated into concept tests, awareness and usage studies, and customer satisfaction and branding trackers.

Track Important Trends Over Time

Independently or as part of an existing study, our Social Media Mining solution allows you to track sentiment and opinion over time. For example, you gauge existing sentiment about your product and establish a benchmark, execute your concept test, modify and re-launch your product (or ad campaign), and track the new sentiment vs. your original benchmark. You can also track sentiment of your brand vs. your competitors, both on a general level and within key subtopics.