Enhance your market research with data mined from social media.
You may already use social networking for marketing. You may have posted an ad on YouTube, created a Facebook brand page, started a Twitter feed, or otherwise made your mark on popular websites. Many businesses are old hands at talking to consumers online. Innovative market research applications now enable you to listen.
Listening is the single most important business function for social networking. Studies show that word-of-mouth means more to consumers than commercial advertising, and social networking has given everyone a platform on which to publicize his or her views. What someone posts online can spell success (or disaster) for a brand’s reputation. As one element in a full-service process, FGI Research can help you mine and analyze what consumers say about your brand –and use what you discover to drive business results.
We are continuously updating our solution to adapt to changes in social networking, but the applications are currently twofold:
Social media mining lets you collect and index a sample of content from social media for analysis. Social media monitoring helps you track what consumers say, so you can respond quickly to feedback on the web.
Read more about the differences between, and specific benefits of, eachsolution, or contact FGI Research directly for a needs evaluation.
