RESEARCH
FGI Research provides custom marketing research for consumer-based and business-to-business organizations. Since 1981, we have been trusted by leading companies from a variety of industries to uncover the insights they need to make better decisions…and achieve higher levels of success. Some of our core offerings include concept testing, awareness and usage, and tracking studies such as customer satisfaction.
FGI Research clients choose our full service solutions because of our reputation for quality, insistence on best practices, innovative use of custom platforms, and our dynamic approach to insight discovery and mining.
Questionnaire Design
FGI Research brings extensive experience to the design process and we always look for ways to improve the questionnaire. Whether the questionnaire is one your organization has designed and the only need is refinement and consultation, or we construct the questionnaire, we design questionnaires that tap only the most useful, actionable information. In addition, we have a proven methodology for migrating studies and questionnaire from telephone to online.
Surveys and Data Collection
FGI Research excels in all areas of the survey data collection process. Using online panels and web-based surveys or our 90-seat phone center, our clients rave about our ability to deliver high quality data for some of the most complex surveys. Regardless of the mode (online, phone or mail), FGI Research designs and collects data for a broad range of survey methods, industries, and applications. Every survey we conduct, from quick polls to highly complex surveys, is supported by experienced project managers and programmers, sampling experts, and strict quality control procedures. In addition, we use our proprietary sampling method (iGAGE) to deliver the most representative results possible. FGI is experienced in programming and delivering data for the most basic, linear surveys to segmentation, conjoint and discrete choice model methods.
Analysis & Reporting
FGI Research produces topline, executive summary, and descriptive analytical reports as needed. We also offer a range of full service custom reporting. Our custom reports not only describe data, but they identify key findings and supply actionable recommendations. FGI Research provides guidance in using and interpreting the data, not just a summary of the data.
Customer Satisfaction Measurement and Competitive Benchmarking
Our approach to customer satisfaction measurement and competitive benchmarking is flexible and can be tailored to your needs. We do not have a canned approach, but rather a starting paradigm. We also believe that customer satisfaction measurement should “peel back the layers” to examine the key drivers of satisfaction and loyalty.
Our approach to competitive benchmarking is similar to our approach to customer satisfaction measurement. It is impossible to compare your organization to the competition unless you have an accurate picture of the market, your competition, and your organization’s role in that world. The competitive benchmarking study can be combined with a customer satisfaction study to develop a picture of the competitive landscape.
Awareness and Usage Gap Analysis
Through a proven, powerful survey methodology, FGI measures a product’s awareness in the market, and quantifies the reasons for the gap that exists between that awareness and adoption. We measure the specific barriers to adoption, and compare the results for your products and services to those of your competitors. The gap is measured and described through understandable, meaningful, and actionable insights our clients may use to close that gap.