RESEARCH
Let’s face it, when it comes to marketing research suppliers, you have a lot of choices. There are literally hundreds of marketing research companies using a wide variety of methods, models and tools. With so many options, what are the key reasons that clients choose FGI Research for their custom research studies?
A Foundation of Best Practices
FGI Research has delivered custom research for business-to-consumer and business-to-business organizations since 1981. During that time, we have earned a reputation for research excellence across a full range of studies, including concept testing, awareness and usage, customer satisfaction and more. Regardless of the research application, every study we design and execute is based on tried and true best practices. From questionnaire design to sampling and all the way through to analysis and reporting, we never cut corners and we always perform exhaustive quality control checks at every phase. Many top Fortune 100 and 500 companies trust FGI Research to deliver the data, insights and recommendations they need to make better decisions and achieve higher levels of success. Because we are fully accountable to every client, best practices are the foundation of every full service research project we execute.
Custom Platforms Enable Better Research
Over the past several years, the advent of custom research platforms has dramatically improved the depth and quality of marketing research. By “custom platforms,” we mean data sources and data collection methods that are customized, enhanced and optimized for each unique client. The main three custom platforms provided by FGI Research are: 1) custom panels, 2) online communities and focus groups, and 3) web monitoring. Designed and used correctly, these platforms allow researchers to conduct research better, faster and more cost effectively than ever before. Custom panels provide the richest, most trusted, and most cost-effective source of sample possible. Custom online community and focus group platforms unlock fresh new ideas and insights. And, continuous web monitoring…based on a custom set of keywords associated with your brand…provides instant access to world wide web of opinions and influencers.
Dynamic Approach for Insight Discovery & Mining
For too long, traditional marketing research methods have remained static and inflexible. Custom research studies are typically designed, fielded, analyzed and reported based on a narrow set of questions and fixed set of methods, tools and modes. At FGI Research, we know that a dynamic approach to marketing research yields deeper and more actionable insights. With best practices as our foundation, we first consider all available custom platforms, including custom panels, communities, and web monitoring databases. Then, depending on the situation and need, we deploy the right mix and sequence of quantitative (surveys, quick polls, voting apps) and qualitative methods (focus groups, discussion forums, social media mining). For example, social media mining and/or communities can helps design better questionnaires on the front end and track changing opinions on the back end. Also, once interim results are available, custom panels allow for quick and effective re-contact studies to the entire sample frame or a target subset. In these ways, FGI consistently delivers insights, ideas and recommendations that are simply not possible with traditional research methods or DIY tools.