FGI’s online consumer panel is an ideal source of sample for your market research.
Consumer panels are among the most important tools driving online market research today. FGI’s online consumer panel, SmartPanel™, is one of the most diverse and engaged in the industry, and our patented sampling method makes it an ideal source of recruitment for any study. When you field a study through SmartPanel™, you can expect to receive the same quality of results that you would from any other research we conduct, and you can be sure to receive:
- Custom questionnaire design.
- General population sample balanced to U.S. Census data using FGI’s patented iGAGE method.
- Comprehensive data reporting and analysis.
- Complete support and ongoing guidance from experienced project managers.
- Access to data through our secure client portal, at any time of the day or night.
The applications for your research on SmartPanel are diverse. Since SmartPanel™ members are also eligible for our invitation-only SmartPanel™ Community, you can field a quantitative survey or you can engage panelists in an online discussion. You can use SmartPanel™ to assess awareness and usage, conduct a competitive analysis, or calculate brand equity, or do any number of study types. Features like topic voting, panelist profile data, multimedia capabilities, and quick polls guarantee that panelists are always engaged and ready to participate.
Ethics in Online Research
One of the premium features of the FGI SmartPanel™ isn’t immediately apparent, but it is crucial to running a respectable and trustworthy panel. It consists in our dedication to upholding ethics. We take every step to fulfill our obligations to clients and panelists alike. That’s why, as a full CASRO member in good standing, we conform to the CASRO Code of Ethics and Standards. We also adhere to requirements outlined in the federal CAN-SPAM legislation. Even though survey invitations are not spam, as they have no commercial objective, we maintain this extra level of commitment to protect our clients and ensure that our panelists’ contributions are completely voluntary.
To learn about our consumer panel and the research options it offers, contact our team for a complimentary needs assessment.
You can also read about research conducted via SmartPanel when you read the TrendTruth blog.
Join SmartPanel™
Members of SmartPanel™ enjoy the chance to share their opinions directly with retailers, entertainment companies, service providers, and others whose brands and products factor into their daily experience. By taking surveys, joining the community, voting on topics and interacting with each other, they get the chance to influence businesses directly –and to get cash prizes for their efforts. If you would like to join SmartPanel™ and take advantage of this opportunity, click here.
