Custom panels: stay connected with your customer.

Custom online panels are a renewable resource for market research, offering businesses the opportunity to return time and again to conduct new studies. FGI Research is a recognized leader in providing custom panels, and we not only build the panel for you but take a full-service approach –managing sample, designing and fielding studies, handling incentives, and reporting and analyzing your data. We will even consult you on how best to respond to your study results.

Once your panel is in place, you can rely on it, and our team of experts, for as long as you need to. In the meantime, your team can focus on the big questions, like how to enhance your business approach.

Our custom panel solution features:

• Double-opt-in recruitment.
• Expert sample management.
• Stored segmentation, transaction and behavior data.
• Stored panelist profile data.
• Branded login portals, or “gateways,” which enhance brand loyalty.
• Engaging features like topic voting, community integration, and quick polls.
• Ongoing support from experienced project managers.

How you benefit:

• Higher numbers of completes, and higher data quality, since respondents are willing and eager to participate.
• Guaranteed respondent quality, since you are talking to your own customers, who recognize and use your services.
• The ability to field more studies with fewer resources, adding value to your research and making each study more efficient.
• Faster, more accurate study recruitment using stored panelist information and online communication.
• Continued engagement with your customers that leads to enhanced loyalty and effective research, all at a lower cost.

The key advantage of the custom panel is stability. Whenever the need arises to ask your customers a question, you know they will be there to answer. You can recruit from your panel for any type of study, from ad effectiveness to satisfaction. Meanwhile, FGI Research is prepared to offer full research services. We pride ourselves on our ability to customize your research. However intensive the service you require, we can address your needs.

For a complimentary needs assessment, contact a team member today.