Expand your opportunities for customer insight with online focus groups.
Conduct a focus group with members from around the country, with no logistical hassles, at no extra cost. Recruit eager participants who respond to your questions directly, honestly, and in detail. Receive your results within a few days. Does this sound like a dream come true? By moving your focus group online, FGI Research makes it a reality.
We offer two kinds of focus groups. The first, a bulletin-board, lasts a few days and operates much like an online forum. The second, a real-time chat, lasts a few hours. Both formats offer robust features:
- Interactive multimedia that lets users comment on specific aspects of video and photo content.
- Targeted recruiting and balanced sample.
- Rapid turnaround and reporting.
- Full analytical support and recommendations.
Evaluate your latest concept, assess ad effectiveness, or gauge how your customers respond to product packaging. Your online focus group has the same applications and benefits as a traditional focus group, but it eliminates geographic and time constraints, and it will minimize your budget.
How you benefit:
- Get feedback on specific features of your advertising or productconcept, which you can easily feed into the development process.
- Refine and enhance quantitative studies with subjective insight.
- Identify unmet customer needs or interests that you can fulfill to enhance your service and improve their loyalty.
If focus groups are central to your research plan, FGI can help you meet your objectives. Discover how focus groups enhance your research by contacting an FGI representative today, and receive a complimentary needs assessment.
