FGI PANEL

• Overview
• Advantages
• Proof

High Quality Panel Sources & Practices

FGI Research’s panel has been built using multiple sources to maximize access to hard to reach groups and minimize bias that could be introduced by using only one or two sources. Panelists come to us from all over the Internet, and because all of our panelists have been through a double opt-in process before they take a single survey, there’s no risk of sending unwanted survey invitations.

FGI Research always adheres to the requirements outlined in the federal CAN-SPAM legislation. Although survey invitations are not considered spam because there is no commercial intent, we feel that adherence to these regulations provides the best protection to our clients. In addition, as a full CASRO member in good standing, we protect the privacy of our panelists rigorously, which encourages them to stay in our panels and take more surveys.

Full Integration with Custom Panels

Perhaps you already rely heavily on a custom panel, but you often need additional sample and the ability to conduct non-branded (or blind) studies. In these cases, FGI Research screens our consumer panel based on your criteria and makes the resulting sample available to you as a virtual addition to your custom panel.

Advanced Sampling Methods

FGI Research’s advanced and highly proprietary sampling method provides our clients a real strategic advantage. Used by default, unless otherwise required by a client, our iGAGE sampling method dynamically selects sample that will yield representative results on each unique survey. The iGAGE method is based on our years of experience in sampling best practices, as well as our extensive knowledge of online sample performance. Many panel providers will incorrectly suggest that panel size is the most important factor or they will claim to use rigorous sampling methods when in fact they do not. Close inspection will often prove that very few companies can match the advantages of FGI Research’s online sampling methods.