CUSTOM PANELS

• Overview
• Advantages
• Proof

Problem

Our client, a global media company, was using another provider for its custom panel and market research. However, their solution required too much time from the MR staff and it was unable to support the more complex study requirements. As a result, the client selected FGI Research to completely redesign the panel and provide ongoing panel management and turnkey research services. Our client wanted to retain a leading custom panel company with the ability to provide premium-service marketing research.

Solution

FGI Research redesigned the custom panel to support five critical areas: sales and marketing, advertiser performance, editorial direction and content, branding, competition, and marketplace intelligence. Then, we migrated the existing panel from the previous supplier. FGI Research also provided a more experienced and dedicated client service and support team to ease this transition, as well as manage the panel and panelist support. In addition, we delivered significant improvements related to panelist security, engagement and profile data.

Result

With FGI Research’s redesigned custom panel and ongoing support from research experts, our client is successfully executing more studies while reducing turnaround time and overall costs. Our client is able to spend more time analyzing results and working with their internal clients to improve decisions. FGI Research provides robust panel management, expert study design and panel support, and full quality control throughout the entire process. In less than one year, the client trusted FGI Research with three additional custom panels.