CUSTOM PANELS

• Overview
• Advantages
• Proof

A Revolution in Research

Custom panels are revolutionizing market research.  In time, we believe that most research-driven organizations will come to rely on a custom panel for the majority, if not all, of their studies where their customers’ opinions are important. This year, Inside Research projects that custom panel spending in the US will likely grow 54%.  In their 3rd annual US Custom Panel Index (which includes FGI Research), Inside Research reports that as many as 250 new panels will be launched in a single year.

FGI Research is at the forefront of the rapid shift towards custom panels. We are widely recognized as a leading provider of custom panels that are continually supported by marketing research experts. Trusted by many of the world’s largest and most respected companies, FGI Research’s custom panel solution is the backbone of high-quality and cost-effective marketing research everywhere.

Full Service Custom Panel Management

Unlike tool-only solutions, FGI Research’s custom panel solution comes bundled with our legendary research support services. These services include panel and community management, panelist relations, questionnaire design, sampling, complex survey programming, and custom research. Coupled with our custom panel, community and social media solutions, our clients tell us that these support services make all the difference in their daily execution of successful panel-based research.

For FGI Research’s clients, an online panel is a means to an end. To them, the ultimate objective is the market research (and the associated insights, ideas, recommendations, and research-driven decisions and actions) made possible by their custom panel. This is where FGI Research really excels. We not only have a robust and market-proven online panel platform, we also have the market research experience, personnel, and support infrastructure required to really help our clients improve their business results.  Our clients tell us that FGI Research offers clear advantages over vendors who only provide panel tools OR market research services, but not both.

Custom Panel Experience

FGI Research has successfully built and managed custom panels in a variety of industries, including retail, grocery, home services, and publishing. We consistently earn high levels of client satisfaction and retention because we successfully build and maintain the panels AND we truly help our clients execute research using their panels.

FGI Research provides experienced market research professionals as part of every custom panel solution. Great market research is not an afterthought at FGI Research. We have 28 years of experience designing and managing studies of all types. Our experience in delivering panel-based market research is a vital element of our clients’ success.

Custom Panel Passion, Leadership and Commitment

At FGI Research, custom panels and panel-based marketing research are our passion. We are leaders in custom panels and marketing research. We are deeply committed to our clients’ custom panel success and it shows in everything we do from panel design to custom research. We are partners with our custom panel clients every step of the way.