CUSTOM PANELS

• Overview
• Advantages
• Proof

Revolutionize Your Research

When properly built and expertly managed, custom panels can literally revolutionize an organization’s entire marketing research function. For research-driven organizations, our custom panels get you closer to your customers, improve the quality of your research, and accelerate the research process…all while reducing your overall costs.

Closer to Customers

Custom panels create a two-way communication channel that brings companies and customers much closer together. By design, custom panels are comprised of customers who are ready and willing to provide you with feedback and ideas. They are eager to learn what’s new and collaborate with you whenever the time is right. Once assembled, tapping customer ideas and input is only a few clicks away. And, when panel-based communities are added to the mix, customers begin to collaborate with each other in ways that unlock infinitely more ideas and insights.

Better Insights

Third party panel sample lacks vital data enhancements, is often poorly sourced, and prohibits you from recruiting and re-contacting panelists as needed. Custom panels from FGI Research, on the other hand, are sourced from your customer data and are loaded with rich information such as purchase/behavior data, segmentation scores, and study participation history. These enhancements dramatically improve your sample quality, questionnaire design, analysis, reporting and the ability to strategically recruit and re-contact participants. As a result, custom panels from FGI Research help deliver significantly better results and insights on every study.

Faster Research

Custom panels create an on-demand platform for marketing research that is unrivaled when it comes to speed and flexibility.  When using your custom panel for research, you are able to target respondents much more effectively.  Using panel data enhancements and response/performance history, you know exactly what to expect from your panel on every study.

More Cost Effective

While custom panels require a modest investment to design, build and maintain, a sizeable and measureable return on investment is virtually guaranteed. Custom panels often eliminate a large portion of your external sample costs. You simply no longer need to pay for sample from external panel providers. Custom panels enable you to migrate studies from more expensive modes such as phone or mail. Finally, custom panels are inexpensive sources for community recruiting and re-contact studies.