COMMUNITIES

• Overview
• Advantages
• Proof

Problem

A national grocery store chain needed to conduct community-based studies quickly and cost-effectively. They wanted the ability to recruit temporary communities from their custom panel (which is managed by FGI Research). The purpose of the community research was to discover new issues/opportunities and to refine upcoming studies and questionnaires.

Solution

FGI Research conducted a series of on-demand communities for the client. Recruited from the client’s custom panel, the online communities included short-term, highly-focused activities that were qualitative and quantitative in nature. FGI Research worked with our client throughout the development process to refine the topics for discussion and create the reporting infrastructure that would allow our client to focus on the most important information gathered from the community. Finally, FGI moderated all online community interactions.

Result

With FGI Research’s help, our client gained tremendous new insights and ideas using the on-demand community approach. The custom panelists eagerly participated in the communities and they provided feedback on a variety of subjects. Moving forward, the client plans to continue using online communities to support important studies including trend identification, concept tests, customer satisfaction and more.