Your private online community is a goldmine of customer insights.
Your custom market research community creates a direct line between you and your customer, and the communication goes both ways: not only can you share ideas with community members, but you can listen in as they introduce topics, reply to others’, and interact with one another. You can even send a direct message to follow up privately on an idea that a user introduces in the main discussion. In a variety of ways, the community keeps you connected to your customer… which helps you keep ahead of the game.
FGI Research offers two kinds of community: a standalone custom community, and a custom panel community. Both feature:
- Password-protected platform, accessible from anywhere 24/7.
- Invitation-only sessions, each consisting of one quantitative question and a forum discussion.
- Member ability to post or reply to threads. Moderator and client ability to private-message individual members.
- Multimedia capabilities.
- Incorporation of social media.
- Secure, real-time access to study results through the FGI SmartPortal.
- Complimentary discussion-monitoring, with opportunity to add a trained moderator.
- Branded gateways that support a cohesive “brand experience” and drive loyalty.
What distinguishes the custom panel community is its seamless integration with your custom panel. In other words, it enables you to connect with your customers on qualitative and quantitative levels, and it does so without creating complexity. Panelists sign up to share their thoughts with you one time, and then they can share them in whatever format corresponds to your needs. In the meantime, your life as an end user is easier when you can integrate all of the facets of your company’s research. Custom panel communities offer these benefits in addition to the benefits you would enjoy more generally with a community, including:
- Honest, unscripted feedback that arises from direct interaction with, and among, your customers.
- Original insights that identify problems of which your company may not previously have been aware.
- Opportunities to refine quantitative studies or contextualize your quantitative results.
By partnering with FGI, you can build a community that enhances your relationship with customers, encourages them to share ideas, and gets results that empower your choices –and you can do it all at an excellent value. The primary benefit of our solution is flexibility. We will support as simple or as complex a study as your strategy requires.
Knowing that not all research needs to be attached to a brand; that, in fact, some needs to be “blind,” FGI Research offers an alternative to the custom community in the form of qualitative data from our FGI SmartPanel™ Community. To discover your options, read about our private online community, or contact a representative directly.
