Derive unstructured, organic insight from your market research online community.
The online research community is an invaluable source of qualitative insight in an era where online communication rules. In fact, sources indicate that 80% of the population has interacted with others in an online community of some kind. The rise of forums, social networks, and other platforms makes the Internet-based community a familiar format not only for the young and tech-savvy but people of all ages. The research experts at FGI know this is the case, and we have built a robust community solution to help you tap the wisdom of the crowd using online discussion.
You can use online qualitative research in a variety of capacities.
- Explore a topic in your customers’ own words.
- Crowd-source ideas for future quantitative studies.
- Contextualize existing data by pairing surveys with online discussion.
- Identify unmet needs and creative ideas to fuel business initiatives.
How you benefit:
- Add value to your research as you minimize logistical costs without sacrificing data quality.
- Broaden the window of opportunity for insight as you expand the time available for conversation.
- Deepen the insights you derive as you liberate community members to share thoughts candidly and in detail.
Whether you want a custom community composed of your customers, to delve into a specific facet of your business; or to conduct a “blind” community session to test an idea on a general population sample, FGI Research can construct a study that responds to your needs. Read more about how our custom solution works, or about our private online community: the FGI SmartPanel™ Community.
The FGI team can help you find out whether communities are the right solution for you. Contact us by phone or email today to receive a complimentary needs evaluation.
