FGI BLOG
Social Media Mining Belongs in Your MR Toolbox
Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Let’s consider four compelling statistics:
• 156,000,000 The average number of Tweets per year on Twitter
• 200,000,000 The number of active Facebook users
• 133,000,000 The number of active blogs
• 346,000,000 The number of people who read blogs
As I think we can all agree, today’s market research toolbox must include some type of social media monitoring solution, including sentiment mining and the ability to quantitatively validate key social media trends.
David Wilson
CEO
FGI Research