FGI Research has been in the market research industry for 30 years, and as the industry evolves, so have we, learning many valuable lessons in the process. The following case studies represent some of the key insights we’ve unearthed.
Company D, a consumer product company, had a problem that other businesses often envy—their product was so reliable that it seldom needed to be replaced. While this fact fostered a fervent and loyal following from current customers, Company D struggled to find new customers and build brand awareness.
Learn more about how social media mining was used to inform a quantitative survey of customers. The result: a new, ideal segment of highly motivated customers.
Company X, a large consumer packaged goods business, faced a dilemma. Although they had a loyal following for a central product line, they wanted to grow their overall market share and find new customers.
Learn more about FGI Research’s solution—a comprehensive awareness and usage study and discover the helpful take-aways and tips around branding and segmentation that you can use for your own company, no matter the industry.
This case study explores the challenges and benefits of moving a phone study to the web. Originally appearing in a 2004 issue of Quirks magazine, it features the experience-driven insights of our Director of Research Operations, Heather Woodward.
