Drive more sales with engaging product packaging.

Packaging market research uses quantitative and, sometimes, qualitative data to gauge how consumers react to product packaging or packaging concepts. The way a product is packaged plays as much of a role in its success as advertising, branding, or any other aspect of the marketing mix.

Compared to simple tool-based solutions, FGI Research uses a versatile and sophisticated quantitative package testing methodology to predict consumer acceptance of new package designs and concepts. You can use a packaging test to…

• Evaluate new product packaging for a successful first launch, or reevaluate existing product packaging to determine whether a relaunch is in order.
• Assess consumer expectations for packaging of a product in your category based on attributes like size, weight, color, and material.
• Measure where your product stands relative to competitors’. Does your offering stand out from a crowd?

How you benefit:

• Guarantee that your product aligns with consumer expectations and desires.
• Connect with buyers in the “last 10 seconds” before they make a purchase by appealing to them on emotional and practical levels, making it all the likelier that they choose your product from among a group of like offerings.
• Design a package that meshes with your brand’s identity, creating a cohesive “brand experience” that cements preference and loyalty.

Before you start, pause to ask yourself: Have I considered fully the elements of study design, sampling, and analysis that I should incorporate into my packaging evaluation? How do I know that I’ll get the results I need to make the right decisions?

FGI Research can help you determine the best study design, and we’ll provide comprehensive reporting, analysis and recommendations to help you improve your marketing ROI. Contact a representative today for a complimentary needs assessment.