Improve marketing ROI by testing an ad before it airs.

An essential method in marketing research, copy testing assesses an ad or other messaging vehicle (online, on TV, in print, or in another format) for attributes like message strength, recall, and impact on intent to buy, among others. Copy testing is the key to creating copy that not only appeals to consumers but is memorable and drives sales.

Use a copy test to:

• Measure how well your ad communicates a desired message andcreates awareness and recognition of your brand.
• Assess whether your ad appeals to consumers.
• Identify which messages, concepts and advertising mediums enable you to reach and appeal to which demographics.

How you benefit:

• Drive sales, enhance brand identity, improve band awareness, and encourage brand preference.
• Expand your capacity to sell to diverse categories by developing ads that target different market segments.
• Develop targets for what makes an ad effective so that you can streamline your creative process going into future advertising plans.

Maybe you already know that your advertising needs work; perhaps you tried to air an ad, and it didn’t elicit the reaction that you wanted. Is it back to the drawing board, or is your message on target –just airing on the wrong channel? FGI Research has years of experience helping businesses like yours find the ideal solution to their marketing challenges. Contact a representative today for complimentary advice or a needs assessment, or to learn more about our offerings.