Use a concept test to anticipate how consumers will respond to your new offering.

A concept test incorporates qualitative and quantitative data to assess consumer response to an idea before a product hits the shelf. It is the key to creating a successful offering that incorporates buyers’ expectations and advances your objectives.

Compared to others in the research industry, FGI Research deploys an especially sophisticated quantitative concept testing methodology. When you field your study with us, you can expect more than expert sample management and custom study design. While you will receive these benefits, you will also receive the highest quality testing methods, data reporting and analysis that the industry has to offer.

Use a concept test to:

• Determine strengths and weaknesses of a concept in isolation, or compare several concepts to discern which produces the most positive consumer response.
• Gauge the level of existing competition in your product’s category and how your concept fits into the competitive landscape.
• Measure a product’s viability along several dimensions, including price, originality, potential uses, and others.

How you benefit:

• Make it easier to choose a successful concept from among your options and to launch the winning product.
• Streamline your product development as you eliminate the risk of investing in unsound ideas.
• Launch a more successful offering from the outset by identifying strengths and weaknesses beforehand –and making necessary improvements.

Before you start, consider which type of sample you want to use in your study. It depends on the ultimate audience for your product. Do you hope to target existing customers? Or a brand new demographic? Maybe you want to understand how consumers, writ large, will receive your offering. Consult with an FGI Research representative for complimentary advice to help answer these questions.