Drive customer loyalty when you understand when and why customers leave.

Customer churn, sometimes called attrition, refers to the loss of clients or customers. To help businesses minimize churn and increase customer loyalty, market research professionals like those at FGI Research use a customer churn study. Our best practices and critical thinking not only help us find the customers who have left you, but to coax out the answers about why they have ceased using your product or service.

Use a customer churn study to:

• Reevaluate your customer service to find ways you can more fully satisfy your customers’ needs.
• Identify points of improvement in your product design, packaging, or other attributes that should exceed customer expectations.
• Find out which customers leave and why.

How you benefit:

• Determine what your target audience expects.
• Develop a strategy to better respond to customer needs and enhance customer loyalty.
• Improve sales and market presence as you explore ways not just to realign but to expand upon your service and offerings.

Customer churn studies can be difficult to carry out, if only because they involve finding the customers who have stopped using your offering. Finding customers who still use your product is easy enough, but then, if they are satisfied with the service they receive, would they really know why someone might stop using your product or service?

FGI Research uses a sophisticated sampling methodology to find the consumers who would know the answer to that question. In addition, we’ll design the study, manage the data, and provide actionable recommendations that reflect your results. Contact a team member to learn more about our capabilities or to receive a complimentary needs assessment.