Use an awareness and usage study to determine who uses your product, how often, and why.

An awareness and usage study identifies users and non-users and, using quantitative data, measures consumer sentiment about a product, good or service. When your company wants to drive market penetration, your first thought should be: how can we make our target demographic aware that our product exists –and, if they are aware already, how can we encourage them to choose it over similar offerings? How aware are consumers right now, and how do they perceive our brand?

Answer all of these questions and more with an awareness and usage study.

• Quantify and understand the drivers behind brand awareness, recognition and preference.
• Determine not just whether, but how frequently, in what ways, and why consumers use your product or your competitors’.
• Deepen your knowledge of your product’s category and develop a customer profile.

How you benefit:

• Enhance brand recognition and acceptance.
• Produce more targeted marketing as you get to know your customer.
• Establish a plan to increase your “share of wallet” relative to the competition.

For accurate research results, your awareness and usage study should target the same demographic at whom you intend to aim your marketing. Attention to detail in sampling and study recruitment is the key to reaching the market that you seek. Happily, FGI Research has years of experience and considerable versatility in recruiting and managing sample. We can design as generic or specific a sample as you need, depending on your marketing strategy.

For more information about our sampling practices, our reporting and analysis capabilities, or any other aspect of our full-service approach, contact a representative today.