Fully customized market research, driven by innovative methods and analysis.

FGI Research is a custom market research provider whose mission is in its name: research. We approach each new project with the object of discovery in mind, and we build each solution in response to our client’s unique business needs. We start with a question that needs answering, evaluate which of our methods applies, design a study to collect the data, field the study, and report the results. Then we begin to determine what it means.

In short, we take a study from start to finish. Along the way, we offer consulting and analysis that make your research into something more than a collection of numbers: we help you turn insights into action.

We are equipped to assist your business with a range of research applications, including (but not limited to) the following study types:

• Awareness and Usage
• Customer Satisfaction
• Concept Tests
• Packaging Tests
• Copy Tests
• Brand Equity
• Churn Studies
• Competitive Benchmarking

In addition, we are well-versed in the following analytical techniques, although this list does not represent the totality of our experience or capabilities. In addition to those listed, we are prepared to offer MaxDiff Analysis and Conjoint Analysis.

• Factor Analysis
• Gap Analysis
• Market and Customer Segmentation
• Multivariate Regression
• Correspondence Analysis
• Discriminant Analysis

Read more to explore the differences between our methods and analysis in depth. You can also contact a team member for personalized advice on your next steps.