INSIGHTS IN ACTION: THE FGI BLOG
No News is Bad News
We’ve all heard the adage “no news is good news” but is it?
Not today.
If you’re not being discussed online, something’s up. Whether it’s about your latest product, recently published research report, or company, or if it’s positive, neutral, or negative feedback you want to have your fair share of the social media pie. If people are talking about you online then that means you can directly tap into what your customers (and potential customers) are saying about you – with no censorship.
This easy access to your customers’ opinions gives you an opportunity that businesses a generation ago didn’t have – the ability to respond almost immediately to questions, concerns, and responses to your business. Whether the feedback is positive or negative you can respond accordingly and quickly.
So how do you dive into the social media pool? Create accounts for your business – make a Facebook page, a Twitter account, Youtube videos, etc. and start publishing information about your business. Invite clients and other business in your industries to be part of your networks. Maintain dialogues (not monologues) with those people in your networks. Respond quickly, succinctly, and efficiently to their feedback.
In the world of social media, no news is bad news – start a conversation today!
Emily Varney
Social Media Intern
FGI Research
January 21st, 2010 at 5:34 am
Really enjoyed the site :)
April 23rd, 2010 at 12:27 am
Very informative and will be sure to come again.