INSIGHTS IN ACTION: THE FGI BLOG
FGI Research in 2009: A Year of Growth and Innovation
2009 was a special year at FGI Research. In the midst of a (hopefully) once in a lifetime economic meltdown, FGI Research enjoyed a record year of growth and performance. In many respects, marketing research solutions are even more important during challenging economic times. And, when you consider the social and media changes that accompanied the financial crises in 2009, marketing research deserved a seat at every strategic table. Even with the inherent advantages to marketing research, the economy proved to be an enormous challenge for many in the industry. So, after a bit of persistent prompting and prodding from some clients and partners, I wanted to reflect briefly on some of the FGI Research success drivers of 2009. They include..
Client Adaptability: Across the board in 2009, FGI Research clients demonstrated an uncanny ability to stay close to their markets and customers, to spot the differences between short-term trends and long term shifts, and to quickly change their strategies to optimize performance under a new set of rules. FGI Research clients invested even more in marketing research solutions in order to gain new advantages during a time of unprecedented change and uncertainty. Steady, savvy and aggressive clients anchored our FGI Research success in 2009.
Marketing Research Innovation: Economies, consumer behaviors and media habits are not the only areas undergoing massive change: the marketing research industry is being revolutionized. Marketing research solutions are changing and improving at rates never seen before in the history of the industry. At FGI Research, demand for some of our newer solutions is fueling much of our growth. These solutions include custom panels, online communities, and social media mining. These solutions are unlocking tremendous benefits for our clients across all industry and all research/business applications.
Marketing Science: Even with the buzz that comes from the newer marketing research solutions, best practice marketing science is a pillar of our success at FGI Research. Ultimately, the business of marketing research requires professionals to properly process, analyze and interpret the data we collect and the observations we make. So, while innovation is key to our success, so to is FGI Research’s insistence on using best practice marketing science to drive the insights and recommendations that ultimately lead to better client decisions and performance. Marketing science had a major impact on FGI Research success in 2009.
So, these are three of the most important success drivers for FGI Research in 2009. Before I wrap up, I would be remiss without tipping my hat to the incredibly dedicated team of professionals at FGI Research. In the end, the character and commitment of our employees is what makes our client projects successful. Their teamwork, attention to detail and quality, and positive approach to every task are the things that underpin our success. Let me close by thanking our loyal clients, talented employees, and dedicated partners for a great 2009 at FGI Research. Let’s do it again in 2010!
David W. Wilson
CEO
FGI Research