SMARTOPTIMIZETM FOR PRODUCTS
Price is often—but not always—an important driver of consumers’ choices. SmartOptimizeTM for Products offers real, quantitative, meaningful differences between products using a reseach methodology that 1) quantifies which product attributes drive choices, 2) which options and combinations of options within those attributes are most preferred, and 3) what attributes and options consumers will be willing to “trade off” for price considerations. That method is choice-based conjoint, or CBC. CBC takes several forms, including an adaptive version, depending on the complexity of the product and the product’s sensitivity to price or cost based on various configurations.
Highly effective in replicating a consumer’s decision making process ♦ Flexible and adaptable ♦ Robust analytics ♦ Supports different optimization objectives ♦ Powerful but easy-to-use simulators ♦ Segmentation
Respondent friendly survey ♦ Virtually unlimited product configurations ♦ Flexible application ♦ Stable, proven methodology ♦ Supports text and image-based designs