SMARTSPACETM ONLINE COMMUNITY
Newer and more innovative forms of qualitative research are being used to explore customer expectations and learn the broad strokes of the market landscape. SmartSpace TM is our online community solution (MROC), where customers spend extended time discussing their opinions, commenting on other participants’ ideas, and dynamically sketching out the attitudes, perceptions, and emotions underlying them.
Asynchronous 2-way communication ♦ A wide variety of activities in the community ♦ Direct stakeholder participation ♦ Qualitative depth without the cost ♦ Professional moderation and analysis ♦ Recruiting and logistics ♦ And more...
State-of the science, user-friendly interface ♦ Flexible session lengths ♦ Real-time feedback and follow-up ♦ Both consumer-based and business-to-business focus ♦ Responsive design ♦ And more...